Figuring out something personal to say may take some time, but it will be worth it. If you can't find a connection – they probably wouldn't be interested in your book anyway.
Check out this response from a reviewer (click on image to enlarge):
Yes – this made me angry; this is the first time I got a response suggesting I pay for the review. I immediately wrote a response, making very good use of my 'four-letter-word' vocabulary. Then I...wait for it...wait for it...deleted what I wrote. Instead, I sent this:
And got this in return:
Not sure if the radio show will actually happen. I will of course blog, tweet, facebook and throw it in your face any way I know how if it does happen.
In addition, my cover art will be featured on some blogger websites, and I have set up some promotions on Goodreads within a few fantasy reader groups. I am hoping within the next half year, I'll see some sales as a result of all this work. It could happen...right?
In the meantime, I will leave you to revel in the glory and awesomeness of my review request for Water: